The quest for the finer things in life is never-ending. The internet provides a perfect hunting ground for the modern hunter-gatherer. The quest raises important issues. Can a web site help you choose something like tuxedos?
Let's review a web site and see.
First impressions. Studies show that web sites, in general, ARE judged by the "cover" in seconds. (Usually less than 10 seconds). These seconds can make or break a web site. The site loads quickly and looks professional. The photographs do a good job of featuring the tuxedos and at indicating the emotional moments frequently part of wearing tuxedos (proms, weddings, etc.). The interior of the site is well organized and gets down to business quickly. Both very desirable.
The colors are subdued and formal (in keeping with formal wear). Color choices are subjective so take that into account as you read: I realize they were trying to make a "guys" site, but most of the tuxedo market has moved beyond "baby blue". Rich brown tries to come to the rescue. As we all know, brown is one of the most difficult colors to get right on screens. Although it may technically be a "web safe color", it is one of the most difficult to get to appear consistently from one machine to the next. It is particularly troublesome when trying to balance the "baby blue". The designer may have wanted to de-emphasize black and white to stand out from other formal wear companies. However, black-and-white has become a major party trend and tuxedos ARE one of the best ways to get there. The banner heralds low prices (an internet staple, and one of the key reasons to go beyond bricks and mortar stores).
Well organized multiple tabs and links quickly connect to the necessities of making an online purchase (like shipping and shopping software called "shopping bag"). Most people would be concerned with shopping for such an item online. This web site goes the extra step with a size chart and returns information. Providing these links up front addresses a major fear of online purchases, a wise move. Tuxedo events usually involve a little more pressure and you need a well established way to handle the rare error.
This site also features all the accessory items that complete the look one is searching for with tuxedos. Ties, vests, tuxedo shoes, and more are just a click away. All commerce sites should provide related products and accessories. Once you have a customer in front of you, address all their needs. Some customers may even start with an accessory item, like a tie or shirt, then build up to a total package. Big commerce sites, like Amazon, have automated this related purchase phase of the transaction by showing items that other shoppers who bought the product you were looking at also purchased.
Finally, and most importantly, content! The content of the site is packed with styles, options and more. Everything that the tuxedo hunter-gatherer is seeking.
Review summary: look-feel, 3 out of 5 stars; ease of navigation, 5 out of 5; content, 5 out of 5.
Fossil says "Check it out".